Oct 23
As a self-publisher, your website is one of your most valuable resources. And in that respect you need to know how to use it. You need to know how to get people to your site. You need to make sure you are getting the right people there. And most importantly, you have to spur them to action. A great resource on this very thing is up at the SPAN page. It is actually a free article that anyone can read - Web Traffic Strategies for Book Promoters by Shel HorowitzÂ
October 24th, 2008 at 12:32 pm
Thanks for citing my article. I should just let you know that there are hundreds more excellent articles at http://www.frugalmarketing.com (and also in my books on low-cost marketing, of course–of special interest to publishers: Grassroots Marketing for Authors and Publishers).